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Marketing for telecoms companies

Marketing for telecoms companies, by people who have run one

Websites, positioning, lead generation and AI visibility for UK resellers, VoIP providers, MSPs, ISPs, altnets and vendors. Written by people who know what you sell, and why a customer buys it.

Founded by Robin Frost and Paul Hanner: twenty-five years selling telecoms in the UK channel, and a telecoms business built and sold.

What we do

Four jobs, and the technology behind them

Each one is a page of its own. Start with the one that is costing you most.

  • Website design and build

    Say what you sell now

    A site that describes the business you are today, built so search engines and AI systems can read it.

    Website design and build
  • Brand and positioning

    The reason to choose you

    You sell broadly the same platform as everyone else. The difference is service, sector knowledge and how you behave when something breaks.

    Brand and positioning
  • Lead generation

    Conversations, not clicks

    Search, content, LinkedIn, and outbound calling when you want someone on the phone rather than a form fill.

    Lead generation
  • SEO and AI visibility

    Found when a buyer asks

    The firms AI assistants recommend are mostly not the firms ranking in Google. We work on both, and measure it.

    SEO and AI visibility
  • What we build

    Platforms, portals, integrations

    The people who write your hosted page also build telephony platforms. When the work needs engineering, it is here.

    What we build

Our work

Worked examples, with the thinking shown

Each one sets out the problem, the decisions we made, and why.

  • The reseller still selling lines.

    A twenty-year base, revenue increasingly hosted, a website still leading on ISDN.

  • The hosted reseller competing on price.

    A feature list and a price per seat, so every enquiry became a price comparison.

  • The MSP whose telecoms is invisible.

    Real voice and connectivity revenue, mentioned in one bullet on a services page.

How we approached each one

Website examples

Websites we have built

  • Nordvia, Full-fibre broadband and 5G
  • Copperline, Dedicated fibre and private networks for business
  • Voltari, 5G mobile network
  • Fjordnet, Regional fibre ISP
  • Apex Wave, SIM-only mobile
  • Assist Telecom, AI phone system for business, UK
  • Adelaide Health Group, Allied health clinic, Adelaide
  • Cloudworx, Cloud accounting, South Africa
  • RNC Interiors, Interior design, Metro Detroit
  • JH1 Homes, Real estate team, Seattle
  • Aqua Conditioners, Hard-water conditioners, India
  • DMG Painting, Painters and decorators, Adelaide
  • OZ Coat Powdercoaters, Powder coating, Adelaide

In numbers

Measured, not asserted

Selling telecoms in the UK channel
25 years
Robin Frost, co-founder
In UK marketing technology and telecoms.
40 years
Paul Hanner, co-founder
Firms named. None built for the channel
43
Measured by us. August 2026 run
Client per patch, never two
1
Our territory rule

How we work

Work out what the business is now. Then say it.

More about who we are

  1. We read your website the way a prospect would, and tell you what we see.

  2. We measure what search engines and AI assistants return when your buyers ask who to call.

  3. We decide with you what the business is now, who it is for, and what it is better at.

  4. We build the site, the content and the campaigns that say so.

  5. We keep it moving, and we show you the measurement each time it is read again.

Who we help

Businesses that sell telecoms

  • Telecoms resellers and VARs

    • A site that sells what you sell now
    • Migration content for your own base
    • Positioned as a technology partner
    Telecoms resellers and VARs
  • VoIP and hosted providers

    • Off the per-seat price fight
    • Service and response times made visible
    • Your brand on someone else's platform
    VoIP and hosted providers
  • MSPs and IT firms selling telecoms

    • Telecoms out of the footnotes
    • One supplier for IT, voice and connectivity
    • Credible on voice to IT customers
    MSPs and IT firms selling telecoms
  • ISPs and altnets

    • Sell the company, not just coverage
    • Business customers, not only homes
    • Found by buyers off the postcode checker
    ISPs and altnets
  • Vendors, wholesale and 5G

    • Reach the channel that resells you
    • Explain the product in the buyer's words
    • Named when AI assistants are asked
    Vendors, wholesale and 5G

Our territory rule

We will not work for two competitors in one territory

If we are working with you, we are not working with the firm down the road trying to take your base.

It is a commercial decision: an agency that holds two sides of one market serves neither of them well.

Start here

A free review of your website, by a person

Not a scan, and not an automated score with a sales call attached. We read your site the way a prospect who has never heard of you would, and send you a short written summary.

What the review covers

Questions

Questions people ask us

Do you only work with resellers?

No. We work with UK businesses that sell telecoms: resellers and VARs, VoIP and hosted providers, MSPs and IT firms selling telecoms, ISPs and altnets, and the equipment, wholesale and 5G vendors who sell through or to them. Each has its own page under Who we help. If your business sells telecoms in the UK and is not on that list, talk to us anyway.

Do you work with MSPs?

Yes, where telecoms is a real line in the business. An MSP selling voice and connectivity to its own base has the same marketing problem as a reseller, with one difference: its customers think of it as the IT people. That page explains what we do about it.

Do you make the outbound calls yourselves?

We run outbound calling for clients who want conversations rather than form fills. The calling is done by UK callers, business to business, working from the migration and positioning material we have built for you. We do not run a call centre, and we say who is making the calls before any campaign starts.

Will you work with my competitor?

Not in your territory. One client per patch is the rule, and we would rather turn work away than hold two sides of the same market.

Who does the work?

Strategy and the client relationship are UK-led, by the founders. Engineering, design, content and social run through the OD3X team, which has been built over more than a decade and includes the people who build telephony platforms.

Is the website review really free?

Yes. No charge, no obligation and no mailing list. It costs us less to send you an honest page of notes than to run you through a funnel, and if the notes are useful you will remember who wrote them.

What is the Digital Trust Audit?

A scored assessment of everything a stranger can check about your business from outside, carried out and signed by Digital Trust Audit Ltd, which does not sell the remediation. We introduce it, and with your agreement we receive a copy so that we can offer to do the work. It has its own page.

Where are you based?

OD3X Growth Ltd is a UK company. Client work is led by the UK founders; the engineering and content team sits inside the wider OD3X Group across the UK and Asia.

Get a free review of your website

We read your site the way your next prospect will, then send you a short written summary of what we see. Not a scan and not a score, and the findings are yours whether you work with us or not.

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